Case Study 3

The Client

A company in “post-wall” Russia with approximately $2.4 billion in annual revenue.

Our role

R.e.l. staff developed and implemented a practical strategic direction for the company.


Developed a plan and provided practical advice on how to address complex tactical issues.

  • Acquired a thorough understanding of the company’s commercial operations.
  • Ensured that commercial decisions were made on a sound basis and not driven by accounting or politics.
  • Introduced concepts novel to this unique application, including yield management and advanced inventory control.
  • Provided clear direction that ably balanced complex politics, history and commercial sensibility.